If ever there was an electronic cigarette for the affluent or the "well-to-do" women of the world, Vapor Couture would be it. Designed exclusively for women, Vapor Couture is designed and produced by the same company that makes the V2 E-Cig.
The Vapor Couture Style
You will not find a large selection of variable voltage devices or rebuildables here. At Vapor Couture you will only find disposables and pen-style e-cigs that use pre-filled cartridges. Even the names of their products lend themselves to the givings of style, names like L'Essential or the Entree kit.
Vapor Couture is a sister company of V2 E-Cigs. With VMR being the parent company it is clear that Vapor Couture will likely continue to just repackage their V2 design. They are certainly making themselves a niche within a growing industry.
What Do You Get
As for the products themselves, the kits are pretty standard. You get the battery (or two depending on your choice) and a pack of pre-filled carts chosen by flavor, and a charging cord and case. Everything that you would need to get started, of course.
They do not ease up on the style anywhere either. The box that everything is shipped in is designed to look like a purse or handbag. Everything all the way down to the e-cig itself has a feminine flair to it.
Quality and Price
There are a growing number of electronic cigarette and e-liquid suppliers out there and all of them are fighting for their own piece of market share. Maybe trying to carve out a niche is not such a bad idea, but in order to be successful your product must be worth the cost.
The prices for one of the Vapor Couture starter kits is a bit up there. Considering these are pen-style or cig-a-like models the prices should be about 25% less than what they are. However, when you consider the consumer they are after I wonder if the price will even matter?
The quality of your product says everything about your company and it's future. In the case of Vapor Couture I am sad to say that their products are only average. Their batteries give you only about 2-4 hours of use, and their disposables give about the same.
In this industry you either make e-cigs, e-liquid, or both. For many companies that sell both they can usually make up for one with the other. However, with Vapor Couture even their juices are lacking. They only offer 6 flavors and while they do offer quantity pricing you will still be spending more than you should.
Their website does make it somewhat easy to find what you are looking for, but each page is a carbon copy of the last with just different information on each. Then again, when you only sell a couple different products how hard could it be?
It is all well and good that someone is marketing an e-cig exclusive for women, but it would be nice if the device actually worked. In addition, while they do run various sales and promotions they are few and far between. Plus, after whatever savings are taken from the cost of your order you might only then be at a price that the rest of the industry charges for a similar product.
Overpriced product are nothing new to any industry, this one included. But with some of the other overpriced brands at least the device works better. Not that these will not work, but you are not going to get what you expect out of them. Furthermore, it would not be a surprise to find that customers of Vapor Couture end up elsewhere for their next purchase.